INTEGRACE
Representative Yumi Sato
Founder & Chair, Well Aging Economic Forum / Political Analyst / Public Policy Advisor / Expert in Age-Tech & Super-Aging Society / Creator of INTEGRACE/ NewsPicks Pro-Picker / Commentator / Instructor of Japanese Food Culture & Traditional Manus
“From Gender-Free to Age-Free.” Yumi Sato is a specialist in AgeTech and a driving force behind the Longevity Economy, advocating for the redesign of social structures, institutional frameworks, and cultural mindsets suited to the 100-year life era. She challenges a society where choices are constrained by age, seniority, or gender, and aims to realize an Age-Free Society—one that transcends age-based assumptions about how we live and work.
After studying at Lewis & Clark College, she began her career as a copywriter and planner at a major advertising agency, later serving as a director for branding and marketing strategies across global corporations, local governments, and public campaigns. She ran in Japan’s national election and subsequently worked as an Executive Policy Advisor to Diet members, contributing to policy development in environment, agriculture, infrastructure, social security, and Japan’s national ID system (“My Number”).
She later served as a manager at the Health and Global Policy Institute, a public policy advisor at Makaira, and a government relations and communications director for multiple startups. Through these roles, she has been deeply involved in institutional design through public-private collaboration, connecting policy makers, ministries, businesses, and citizens as a public policy lobbyist.
Since 2009, she has hosted policy roundtables based on her original philosophy, INTEGRACE. These cross-ministerial forums span agriculture, politics, economics, finance, diplomacy, energy, education, science, and innovation. She is also active as a writer and speaker in mass media. As a certified food analyst and instructor of Japanese etiquette, she promotes cultural continuity and public diplomacy through traditional cuisine and manners—reframing cultural values as a foundation for wellbeing.
In 2020, she founded the Well Aging Economic Forum to promote mindset shifts and structural transformation toward age-free living and sustainable wellbeing for future generations. Together with public and private sector allies, she launched awareness campaigns and Japan’s first Age-Tech Awards with ministerial recognition, creating a social movement that bridges technological innovation and institutional reform.
In response to the Financial Services Agency’s push for sustainability disclosure, she co-founded the Sustainability Management Council with economist Robert Feldman and then-Vice Minister Junichi Kanda, facilitating dialogue between corporate leadership and public policy.
Anchored in the INTEGRACE philosophy, she continues to integrate policy, culture, and technology across sectors, serving as a speaker and commentator at domestic and international events.
